TURNDOWN TOUCH DOWN – DRINKING N DRIVING
DON’T DRINK. DON’T DRIVE. ARRIVE ALIVE.
OCTOBER – DECEMBER
Touch Down Turn Down is a peer-to-peer campaign in Tennessee to establish safe driving and passenger safety behaviors among teens and youth during the high-risk fall and winter weather months. According to statistics, the months between October and December are the most dangerous for young drivers on the road. Increased driving time, later curfews, cruising, driving with too many passengers, distractions, speeding, and alcohol are the key factors in teen crashes during spring and summer. Events such as football homecomings, fall festivals, and holiday parties also create increased risks for crashes during this period. The Touch Down Turn Down campaign focuses on addressing drinking and driving as the specific behavior for this campaign and promotes teens working together in peer-to-peer environment to influence safer teen driving behaviors and reduce risks.
WYD? Stop the madness – dnt chck the txt
MARCH – APRIL
“WYD? – STOP THE MADNESS – DNT CHCK THE TXT” is a peer-to-peer campaign in Tennessee to establish safe driving and passenger safety behaviors among teens and youth during the high-risk spring and summer weather months. Surrounding the theme of March Madness, the Campaign runs from March 1st to April 30th and encourages teen drivers to pledge a life-long commitment to putting down the phone behind the will. The Stop the MADNESS campaign focuses on addressing the dangers of distracted driving as the specific behavior for this campaign and promotes teens working together in peer-to-peer environment to influence safer teen driving behaviors and reduce risks.
Love Your Self – Buckle The Belt
Love is in the Air. Show you Care. Buckle the belt.
JANUARY – FEBRUARY
Seat belts are the most effective tool in preventing injuries and death in motor vehicle crashes to date. The Love Your Self, Buckle The Belt Campaign is designed to influence all youth and teens to form a lifelong buckle up habit by reminding them that seat belts are critical safety equipment for every driver and passenger. In addition to promoting seat belt use, encouraging young drivers to slow down and obey posted speed limits is another critical component to reducing young driver-related crashes, injuries and fatalities. Running during the month of February, the Campaign runs from January 15 through February 20th and encourages teens to love themselves and others by buckling up while on the roadways. In Tennessee, speeding is a key factor in all fatal crashes involving a young driver. High schools are encouraged to make speed prevention a central focus of this year’s campaign in addition to focusing on buckling up.
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